Seeing Through Propaganda

A highly intelligent friend of mine who has had a long career in the wine business in Texas sent me (and apparently a large number of “undisclosed recipients”) the following by email. I was at first surprised and then appalled and then driven to respond.

The Pitiful Selection of Wines Distributed in Texas

March 8th, 2017. Filed under State LegislationThree Tier System.

Perhaps the primary reason consumers benefit by access to out-of-state products is that the traditional three-tier system that puts products on the shelves in most states is terrible at providing consumers with choices.  Consider the state of Texas.In the past 24 months, the Texas Alcohol Beverage Commission, which overseas alcohol sales and distribution in the state, approved the sale of 27,500 wines for sale in Texas. The majority of those wines are made in the United States by the wineries located in a variety of states.

But consider this. In that same time period, the federal Alcohol and Tobacco Tax and Trade Bureau approved 140,000 wines for sale in the United States…and those are just the imported wines the TTB approved in that 24 month period.

That means that there are more than 100,000 wines approved for sale in the United States in the past two years that consumers in Texas have absolutely no access to unless they are are able to buy and have shipped to them wines from out-of-state wine stores—the only places those 100,000 wines absents from the Texas market could possibly be found.

This situation put the lie to the claim often heard by opponents of wine shipments by out of state retailers that the three-tier system provides consumers with “unprecedented” choice. In fact, compared to what is available in the U.S. marketplace as a whole, the Texas three-tier system provides a nearly unprecedentedly pitiful choice of products.


I replied to him as follows:

This is an obvious propaganda piece (I wouldn’t call it an article) that uses some seemingly impressive numbers while ignoring several truths about those numbers. The posters have an obvious agenda as they site information that supports their goals but leaves out most of the story. Please remember that:

1) In the first paragraph, they use the word “Majority.” “Majority” only means over 50%. They don’t specify how much over 50%. Is it 50.1%?

2) A great many any of those “approved labels” are actually duplicates because a particular producer (often with several wines) often has more than one US importer and each importer has to have a federal Certificate of Label Approval (COLA) for each wine. (How many COLAS exist for each chateau in Bordeaux? For many, more than a dozen and sometimes many more.  How many COLAs exist for each Burgundy or Rhone producer making as many as 20 distinct wines who could have as many as 20 different regional importers in the US? Could be as many as 400.)

3) Many of those wines are “buyer’s-own-brands” (private labels) that are not ever going to go into general distribution. Most of these private label wines are either from virtual wineries or from left-over juice a legit producer has after they blend their own wines. This sort of left-over juice is often sourced, along with lower-tier juice from co-ops, to be blended by virtual wineries. And many of these labels are gimmicks such as “The Bachelor Fantasy Suite Cabernet” (currently sitting on my desk) that it might be a community service to keep out of the market.

4) Many of these COLAs are for extremely limited production wines that are never going to be sold in more than a few states. (For instance, if a Burgundy producer makes one barrel (25 cases) of something, they generally will not send more than four or five cases (if that) to the US and it will get spread around to those few markets their often boutique importer deals with and not to other markets. Texas does get its share of those sorts of wines but there are a lot we don’t see because the importer specializes in the east coast or California and the wines are and have been spoken for so there is no chance of additional distribution. There are also a fair number of wines that come to Texas that folks in California or Florida may not see.)

5) Many of these wines are “Me Too” wines (yet another Provencal Rosé or NZ Sauvignon Blanc, often from a virtual winery) that are the wine industry equivalent of throwing-shit-at-the-wall to see what sticks. Often label approvals are given that are used once or twice or sometimes not at all. A COLA does not mean the wine ever got imported and if it did, even one case requires a COLA.

There is nothing “pitiful” about the selection of well over 100,000 wines potentially available at retail in Texas.
(Where did I get that provocative number? If you pull up all the granted wine label approvals for Texas from January 1, 1997 to January 1, 2017, on the TABC on-line data-base, the number is 133,405. And many active labels in Texas go back further than that 20 years. In fairness, remember that many of these approved wines are duplicates in the same ways sited above for federal label approvals.)

And these out-of-state-retail-shipper-wannabes completely ignore how much wine is damaged-in-shipment (much more often cooked than broken) when shipped via FedEx or UPS (the two most common carriers) from state to state or even with-in states. And that in dealing with out-of-state retail shippers, Texas consumers have little recourse if something goes wrong.

Texas law prohibits only out-of-state retailers from shipping to consumers in Texas. There is a legal path for out-of-state wineries to ship to consumers in Texas. And they don’t tell you that many of these NAWR members (and others) are and have been breaking the law by shipping to consumers in Texas anyway.


CHARDONNAY. Perhaps no other word so divides the world of wine. It is the world’s most popular grape variety and maybe it’s most disdained. Almost 18 percent of ALL the wine Spec’s sells is labeled “Chardonnay.” Add in Cabernet Sauvignon, Merlot, and Pinot Gris/Grigio and that number exceeds 50% of all wine Spec’s sells (figured by units sold). Even though Chardonnay soundly exceeds Cabernet Sauvignon’s slightly less than 14% of sales, that almost 18 percent Chardonnay number does not include all the Chardonnay from greater Burgundy that is sold with “place name” labels such as Pouilly-Fuisse, Macon-Villages, Chablis, Meursault, Rully, or Puligny-Montrachet. On the other hand, what other grape variety has inspired an “anti that variety” movement. Chardonnay has the ABC (Anything But Chardonnay) movement. I guess “Don’t Drink Gruner Veltliner” or “Anything But Trebbiano” just don’t have the same ring. While Merlot took a bit of a bashing in Sideways, there is no active anti-Merlot movement.

Just about two years ago on the night before the Houston Livestock Show and Rodeo’s ™ International Wine Competition judging, I asked all the judges and officials attending a pre-competition dinner when the last time each of them had bought, paid for, taken home and drank a bottle of wine labeled Chardonnay (not Pouilly Fuisse or Puligny Montrachet). Not one of them could remember. All of these people are either members of the wine trade or press or the most avid of consumers – and none of them drinks Chardonnay on any kind of a regular basis. These folks are the supposed “tastemakers” and “trend setters” – and they don’t drink Chardonnay. In fact, many of my fellow self-identified “wine geeks” disdain it.

So who is drinking all this Chardonnay? Well, a lot of people. Men and women in a complete spectrum of age ranges all drink Chardonnay. A certain group of women in the forty plus to almost sixty year old age range have self-identified as “Cougars” and have adopted a certain style of Chardonnay (aka “Cougar Juice”) as their drink of choice. La Crema Chardonnay (owned by Chardonnay behemoth Kendall Jackson) qualifies as Cougar Juice. Rombauer Chardonnay is the ultimate.

So what is it about Chardonnay? Chardonnay as made generally in the new world and specifically in California varies widely in style. To understand the range of styles, it helps to understand a bit about the process.

Chardonnay is a grape variety made famous by its use in Burgundy and in Champagne. It is now grown literally all over the world. It makes many of the worlds best white wines and some of its worst. Chardonnay lends itself to huge variety of styles. Winemakers like it because it is a blank canvas. Consumers often stick with it because it is comforting and familiar.

The winemaker’s first decision is when to pick. Does the winemaker want the grapes to be ripe (but with fresh acidity), riper (more alcohol and richness but with some freshness) of ripest, or ripest (lots of flavor development but with softer acidity but with the rick of oxidation and a possible lack of freshness and charm. Of course, later harvesting leads to more ripeness and ultimately higher alcohol in the finished wine.

Since Chardonnay is a white wine, the grapes are picked and then (generally) crushed and always pressed before fermentation. When the grapes come into the winery, they may be dosed with sulfur dioxide to kill any wild (or native) yeasts and bacteria or they may be left un-dosed to encourage a “natural” or “native yeast” fermentation. Most larger scale producers use SO2 so they can more closely control the process. Many artisan producers (including most of the better domaines in Burgundy) use natural fermentations. The producer may decide not to crush and de-stem and so do “whole cluster pressing” which can give a different character to the juice.

Once the juice has been liberated from the grapes, the winemaker must ferment it. Here he has to choose which vessel to use and at what temperature to proceed. Will he ferment in barrels or tanks. If barrels, will he use all new, some used and some older, or all used (aka “seasoned”) barrels? And what size? 225 litters is standard but some prefer larger barrels such as demi-muids (600 liters) for reduced wood effect. If tank, does he use steel, wood, or concrete? With both tanks and barrels, the winemaker must decided whether and how to manage temperature. Cooler temperatures for fermentation retain more fruit and freshness. Warmer temperature develop more flavor and richness but at the cost of some of the fruit. Some winemakers go for complexity by fermenting different lots in different vessels (say 40% barrel and 60% tank) and at different temperatures. If all this works, it is “artful winemaking”; if it doesn’t work, it is “needless manipulation” or winemaking of for the sake of winemaking.

Once the alcoholic fermentation (conversion of sugar converted into alcohol by yeasts) is complete. The winemaker must decide whether to allow malo-lactic (aka “ML”) fermentation (conversion of malic – apple – acid into lactic – milk – acid) to proceed, and if so, how far. Full malo-lactic will add richness and creaminess but a the cost of some fruit. No malo-lactic can yield a wine that is fresher and fruitier but not as rich and complex. Partial malo-lactic can split the difference. Chardonnays that have not undergone a full malo-lactic fermentation must be sterile filtered before bottling or risk completing malo in bottle, thus ruining the wine.

Once ML has been completed or avoided (usually by adding SO2 to the barrels or tanks of wine to kill the ML bacteria), the wine mus then be further aged before bottling. While it seems logical that barrel fermented wines should be aged in Barrels and tank fermented wines should be aged in tanks this is not always the case. Each producer makes his own decisions and takes his own chances. I have had perfectly fine wines that were barrel-fermented and tank-aged and vice versa.

While the wine is aging, the winemaker must decide whether to let the wine age on the lees (sur-lie aging) or deposit or to rack the wine off the lees into clean barrels or tanks. If he decides to leave the wine “on the lees,” he must decide whether and/or how often to “stir the lees” (aka batonage). The combination of sur-lie aging and batonnage can add lots of richness and texture to a Chardonnay but in combination with full barrel fermentation in new oak and full malolactic

Have you ever agonized over just when to take the cookies out of the oven? Some (many?) winemakers likewise agonize over when to take the wine out of barrels and tanks and but it into bottles.

“Winemaker A” may to choose to pick at earlier (just ripe but with lots of freshness), go with a whole cluster pressing, and then allow for a native ferment in temperature-controlled Stainless Steel before sulfuring to prevent ML before racking half the wine off the lees and into French oak barrels (33% new, 67% seasoned) for six months. The other half is left on the lees in tank where the wine is kept cold to retain as much freshness as possible while still picking up a little lees-y richness. The wine is then reintegrated in a large blending tank where it is sulfured for a final time, cold stabilized, and then bottled after a sterile filtration.  “Winemaker A” in following these steps will (best case scenario) make a fruit oriented, elegant, fresh, maybe even vivid wine. In the worst case, the wine could be lean and austere and maybe even green and under ripe.

Winemaker B may choose to pick later (at the ripest but lowest acid level), dose with SO2 to be able to better select yeasts and therefore better control fermentation, crush, de-stem, and press before fermenting and 12 months of aging in all new French oak barrels (225 litter) with full ML in the barrel before extended lees contact and regular batonage before racking, blending and bottling un-fined and un-filtered with no cold stabilization. This set of decisions will (best case scenario) yield a wine that is big and rich with lots of oak and  creamy-buttery character in the Rombauer Cougar Juice style. The worst case scenario is an expensive mess that tastes like everything but fruit. Many new world Chardonnay drinkers are so used to the taste of oak, lees, and ML, the can’t pick out the actual fruit flavor of Chardonnay. Which is too bad because, at least to me, the fruit flavors are the whole point of wine.

From a fruit standpoint, it may seem that our two examples above are not even made form the same grape variety. Obviously, there is a lot of middle ground between these two styles, just as there are even more extreme possibilities in both directions. The harvested grapes are the raw materials; all the rest of it is winemaking. Knowing how much “winemaking” you like is just as important as knowing whether or how much you like Chardonnay. Nevertheless, there are some markers for Chardonnay. Chardonnay may offer tree fruit (apple and sometimes pear), citrus (lemon and lime, rarely grapefruit), and tropical fruit (pineapple in large yields, mango in full ripeness), and often some sort of banana (from green plantains to yellow bananas turned fully brown). This fruit may be marked with (or even obliterated by) all of the winemaking above.

Chardonnay and Food

So lets say you have chosen a good bottle of Chardonnay from the middle ground. With what do you serve it. Many people drink Chardonnay as an aperitif in the same way they would formerly have drunk a cocktail. While I like Chardonnay, I’d rather have Champagne. Chardonnay can go will with chicken either roasted or fried (as long as the chicken is not too spicy). Chardonnay has a natural affinity for crab but crab is the only shell fish where I think Chardonnay first. Pairing Chardonnay with fish can be problematic because most chardonnays aged in oak barrels or in the presence of oak chips have at least some tannins (phenolic content) which can fight on the palate with the oils (fatty acids) found in fish. That’s why Chardonnay is sometimes called a “red wine masquerading as a white wine.” In any case, almost any good new world Chardonnay can be served with crab and especially crab-cakes (which, along with soft-shell, are my favorite). For richer fare try Chardonnay with pork or veal. For pork options, try a bone-in loin roast from the shoulder end (this is the pork equivalent of prime rib) or thick tomahawk rib chops or t-bone loin chops, A pork crown roast is a fancier presentation of that rib roast mentioned earlier. Veal can be presented in the same ways and is equally at home with Chardonnay. Chardonnay also likes mushrooms so the choice of sauce or dressing can be made by the most unlikely ingredients. Just medium Pork (the new USDA recommendation is and internal temperature of 145°F which is down hugely from the recommended 170*F internal temperature. Oakier Chardonnays can work with steaks. Un-oaked (aka “un-wooded”) Chardonnays can go with lighter seafood dishes and can even work with oysters – as does real French Chablis which is, of course, Chardonnay.

Riedel Vinum Pinot Noir Glass

But Wait! There’s More!

Although it often seems unlikely, some new world Chardonnay can age. Please note the qualifying words “some” and “can.” “Most” don’t. Age-worthy new world may be found by its acidity or freshness. Unless there is enough acidity to give Chardonnay (and almost any other wine) a firm backbone. Without that firm backbone, Chardonnay will not develop and/or improve. The highest levels of ripeness and malo-lactic fermentation work against the wines having enough acidity to age. And lees stirring and barrel fermentation can lead to enough oxygen exposure to make the wines early oxidizers which also works against age-worthiness.

I mentioned above that oak aged Chardonnay has been called “a red wine masquerading as a white wine.” This can seem even more true when you realize that some of the best Chardonnays – especially when young – can benefit from decanting. This is not a decanting to get the wine off the sediments but to oxygenate this younger wines to help them open up for drinking. The proper technique is to splash the wine into a carafe or a large surface area decanter to allow it to breath a bit before serving. How long depends on the wine and how young it is. If you taste a young Chardonnay that seems “closed” or too tight, you have a candidate for decanting.

Chardonnay can be served in a variety of glass sizes and shapes. Un-wooded types can be served in any good general white wine glass. I have and Use the Riedel Vinum Glass they call “Grand Cru Riesling.” Wooded versions can need a bigger glass with a larger surface area. At home, I like to use the Riedel Vinum “Red Burgundy” glass for its large surface area, capacity (which helps with swirling), and acute chimney to help concentrate the aromas. Remember to never fill any wine glass more than 1/3 full and ¼ might be a better goal with most larger glasses.

Riedel Vinum Riesling Glass

New World Chardonnay can run from $2.99 per bottle to as much as a couple of hundred dollars. The lower priced versions are the best sellers but there are some good sellers at higher prices. Spec’s (and everyone else’s) best selling Chardonnay is Kendal Jackson Vintner’s Reserve at about $10. By the way, if you like KJVR as it is widely known, you might try KJ Avant Chardonnay as a less-woody alternative. It makes an interesting comparison. Chardonnay under $10 accounts for almost 1.2 million bottle of Spec’s sales. Chardonnay priced at $10 to $15 accounts of another 500,000 plus bottles. Chardonnay $15 to $20 accounts for another 150,000 plus bottles. The $20 – $30 range adds another 76,000 bottles. The over $30 – $40 range adds another 43,000 bottles. Chardonnay over $40 adds another roughly 17,000 bottles. Notice a trend here? Each price point very roughly represents a halving of sales.

I like Chardonnay. I don’t drink as much as I’d like because my lovely wife and most of my wine geek friends (yes, I too am a wine geek) don’t. However, for most simple pork veal, or crab dishes, there is little that works better. Great Chardonnay can be thrilling and complex and completely hold your attention. Yes, there is a lot of plonk out there with Chardonnay on the label. Don’t be fooled. Find and stick to the good stuff and you to will enjoy Chardonnay.

SPEC’s Top Chardonnay Sellers by Price (in descending order)

Over $40.00 per bottle

Far Niente

Newton Unfiltered

Ch. Montelena

Shafer Red Shoulder Ranch

Paul Hobbes Russian River

Kistler Sonoma Mountain

$30 – $40

Rombauer (The Ultimate Cougar Juice)


Grgich Hills


Ramey Russian River

Ferrari Carano Reserve

$20- $30

Ferrari Carano


Mer Soleil




$15 – $20

Sonoma Cutrer Sonoma Coast

Sonoma Cutrer Russian River

Cru Montage

Newton Red Label


Deloach Russian River

$10 – $15

La Crema Sonoma Coast

Mondavi Woodbridge (in Magnums)


Napa Landing

Franzia (5 liter bag in a box)


Kendal Jackson Grand Reserve

Almaden (5 liter bag in a box)

Toad Hollow

Oak Grove

Less than $10.00

Kendall Jackson Vintner’s Reserve (KJVR)


Clos du Bois North Coast

Ste. Genevieve (in Magnums and from Texas)

J. Lohr Riverstone

Hess Select

Yellowtail (in Magnums and from Austrailia)

Lindemans Bin 65 (in Magnums and from Australia)

Ch. Ste. Michelle (from Washington State)

My New World Chardonnay Shopping List

Anything from Patz & Hall

Anything from Ramey

Anything from Ridge

Hanzell (and Hanzell Sebella)

Anything that says “Hyde Vineyard” on the labels

Anything from Dumol

Mount Eden Estate

Talbott Sleepy Hollow

Morgan Santa Lucia

Rodney Strong Chalk Hill

Expression 38 Gap’s Crown

Lymar Russian River


Mer Soleil Silver

Healdsberg Ranches Russian River

Talbott Logan

Byron Santa Barbara

My New World Chardonnay Bucket List

Ridge Montebello

Hyde Vineyard Chardonnays from Patz & Hall, Kistler, Ramey, Auteur, and Hyde de Villaine.

Ritchie Vineyard Chardonnay from Ramey or Paul Hobbes

Everything from Hanzell

Announcing a 2009 Bordeaux Tasting

2009 Cru Classé Bordeaux Tasting

at the InterContinental Hotel

On January 19th, 2012, Spec’s will host over thirty Bordeaux chateau owners, directors, and/or winemakers presenting forty top-appellation Bordeaux wines all from the excellent 2009 vintage in a standup-and-walk-around tasting format. This is the first time Houston has ever hosted such a delegation from Bordeaux. The event will be held at the INTER-CONTINENTAL HOTEL. The list of well-known and highly regarded wineries has come together nicely.

The tasting will open at 4:30pm and run until 8:30pm, giving tasters ample time to taste the wines and visit with our guests from Bordeaux. The tasting will include a spread of artisanal cheeses and breads chosen to help absorb the wines and refresh the palate. We will be tasting from Riedel Degustazione glasses.

For more information, please go to


Hello and welcome to I’m Bear Dalton and I will be blogging on this space about wine from around the world and a lot of other wine, food, and Houston related topics. Look for weekly features including Champagne Friday and a Wine of the Week as well as other posts. I’ll also be posting new events (classes, tastings, dinners, etc.) which can also be found under the Events tab and full blown articles (as opposed to blog posts) that can be found under the Articles tab.