No, this is not a Grinchy post about bad actors in the wine business – although that might be fun even if I had to change some names to protect the guilty. Rather this is about the good SOBs: Sustainable – Organic – Biodynamic. One her website, Dr. Liz Thach, MW of Sonoma State University writes about a consumer survey indicating that a lot of folks are willing to pay more for wines made from grapes grown using Sustainable, Organic, or Biodynamic farming. This is great but it looks like more than few of those surveyed are willing to pay more mostly because of the “feel good” associated with doing-the-right-thing.
I have zero problem with that. But I think there’s a more compelling reason to buy SOB. That reason is quality. Assuming good winemaking practices suited to SOB-grown grapes, wines made from SOB grown grapes have a much better chance of expressing terroir or site specificity than commercially farmed grapes made using commercial winemaking practices. I would argue that SOB-grown grapes produce better, more complex wines that give the geek wine drinker (which I am and which, if you’re reading this blog, you likely are, too) more of the experience we are looking for when we drink wine.
Either way, buy SOB (Sustainable – Organic – Biodynamic).