I am in Bordeaux tasting and tweeting (Bear’s Hat @BearDalton_Bear) and more and so am almost too busy to blog. But this came in

https://www.thedrinksbusiness.com/2017/04/wine-is-tasted-in-the-brain-not-mouth/

“The flavour of a wine is created by the brain of the taster rather than the wine itself according to Gordon Shepherd, a professor of neuroscience at Yale.”

on one of my news feeds today and it is too good to miss.

Check it out and follow me on Twitter for the vinous adventures of my now battle-scarred hat as I taste Bordeaux 2016.